The store, which will sell Rihanna's Savage X Fenty lingerie product line, will hold its grand opening at the Cross County Center in Yonkers on Friday, July 12.
The over 3,000-square-foot store will offer a wide range of affordable lingerie, loungewear, sleepwear, and sportswear available in sizes XS–4X/XS–XXXXL, according to the owners.
According to Rihanna herself, the brand aims to "make people look good and feel good."
"We want you to feel sexy and have fun doing it," the pop star added.
The store's grand opening celebration will feature a live DJ set, special giveaways, and light refreshments. The first 78 customers to make a purchase will also receive a free gift.
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